The White Stuff SS17 Press Day

Craig of That Dapper Chap takes us around the White Stuff SS17 Press Day and shares some of the new styles coming our way next season

Held at the Oui 2 rooms in central London this was the very first press day that White Stuff have held. I have attended other events with the brand, but press days is a new venture for them. I’m calling it a success, so lets hope we get to see more of them!

The White Stuff press at held at the Oui 2 Rooms in central London

Shirting is strong again for SS17

As always White Stuff have pulled together a very nice collection of menswear for us. Those additional and sometimes quirky additions continue to make an appearance with contrasting threads and linings, different coloured buttons and great prints.

 Special Thanks to Killavista video

White Stuff offer a range of summer shoes next season


Rails of menswear at the White Stuff SS17 press day

If you’re into the preppy style take a look at the new collection when it hits the stores as White Stuff are bringing through some great items that are perfect for this style and it’s a great summer look.

With my two favourite pieces from the White Stuff SS17 collection


Just a little something I threw together

The Gentlemans Relish range is strong again next season and you’ll find a selection of very nice jackets and matching waistcoats, you’ll find them in a relaxed linen mix and in a nice range of colours

With a great selection of bags, shoes and accessories there really are some nice options for us guys. Due to hit stores very soon, take a look as I know that there’s something there that you’ll love.

Time waits for no man so take a look at the new collection


On my way to the press day dressed head to toe in White Stuff menswear


A great leather and canvas bag in the new collection


Choosing my favourite pieces from the collection


A preppy look from the White Stuff SS17 collection


Shirts and chinos await you in the new range


At the White Stuff Press day held at the Oui 2 Rooms


Mannequins dressed head to toe in White Stuff clothing

Find White Stuff



Knitmas with White Stuff

Craig of That Dapper Chap shares the details of the latest Charity campaign from our friends at White Stuff

 It’s beginning to look a lot like ‘Knitmas’ at White Stuff! and I was totally surprised and delighted to receive a beautiful navy scarf, complete with embroidered monogram. It was entirely out of the blue and was sent to me in support of their latest charity campaign.

All I need now is for the weather to get a little cooler so that I can wear it!

 White Stuff have always supported local charities and this season is no different. Having already donated £2.1m to over 100 worthy causes they want to add to that figure, and this time around they are selling two scarves to raise funds.

The first is the ‘Charlie’ chunky stripe scarf (which is the scarf that they sent to me) and the second is the ‘Sarah’ check scarf.

The scarves will be available online and in stores in October and for every scarf bought White Stuff will donate £7 to charitable causes


Charity is all about giving back, engaging in that basic human instinct to care, and doing good for others. It’s very important to me, and I have supported many charities over the years, be it via sponsorship, taking part in mud races and weird events, or my monthly payment to the NSPCC.

I’m lucky in that I don’t need to take advantage of a charity, but nobody knows when life will take a turn and result in the need to seek help. It can happen to any of us at any time.

Give a little, give a lot, but please give! Why not get a great new scarf into the bargain and buy yourself, or a loved one, a lovely new scarf from White Stuff.

When you buy you please take a picture of yourself wearing it and post it to social media, use the hashtag #WhatCharityMeansToMe





Great denim from White Stuff, Part 2 – Gin

Craig of That Dapper Chap shows us how he styled the ‘Gin’ jeans from White Stuff, and tells us how we can win a weekend away courtesy of the White Stuff #SLICEOFSUMMER competition

In part 1 of the White Stuff denim series I wore the Whisky jeans. Staying with the boozy theme White Stuff also offer us the ‘Gin’ jeans. Just like the Whiskey jeans they come in mid wash, rinse wash, but also in antique wash. The jeans I’m wearing today are the rinse wash.

As it was such a beautiful day that we decided to shoot this post at our beach hut on the British coast.

A close up of the finishing of the ‘Gin’ jeans

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