The White Stuff SS17 Press Day

Craig of That Dapper Chap takes us around the White Stuff SS17 Press Day and shares some of the new styles coming our way next season

Held at the Oui 2 rooms in central London this was the very first press day that White Stuff have held. I have attended other events with the brand, but press days is a new venture for them. I’m calling it a success, so lets hope we get to see more of them!

The White Stuff press at held at the Oui 2 Rooms in central London

Shirting is strong again for SS17

As always White Stuff have pulled together a very nice collection of menswear for us. Those additional and sometimes quirky additions continue to make an appearance with contrasting threads and linings, different coloured buttons and great prints.

 Special Thanks to Killavista video

White Stuff offer a range of summer shoes next season


Rails of menswear at the White Stuff SS17 press day

If you’re into the preppy style take a look at the new collection when it hits the stores as White Stuff are bringing through some great items that are perfect for this style and it’s a great summer look.

With my two favourite pieces from the White Stuff SS17 collection


Just a little something I threw together

The Gentlemans Relish range is strong again next season and you’ll find a selection of very nice jackets and matching waistcoats, you’ll find them in a relaxed linen mix and in a nice range of colours

With a great selection of bags, shoes and accessories there really are some nice options for us guys. Due to hit stores very soon, take a look as I know that there’s something there that you’ll love.

Time waits for no man so take a look at the new collection


On my way to the press day dressed head to toe in White Stuff menswear


A great leather and canvas bag in the new collection


Choosing my favourite pieces from the collection


A preppy look from the White Stuff SS17 collection


Shirts and chinos await you in the new range


At the White Stuff Press day held at the Oui 2 Rooms


Mannequins dressed head to toe in White Stuff clothing

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