About Me

Brought up in a council estate in Suffolk by a single mother, I was creative from an early age. My Mother and Brother loved to draw, my Father and Uncle were actors (and strippers for a time) so I grew up in quite a creative environment. I was the kid that played with the box rather than what was inside. Always drawing, cutting, painting, making things, and also writing.

Me on the left, aged about three, rocking some brown leather sandals

At school I had little interest but was encouraged to write after my Teacher read some poetry that I’d created, and I kind of enjoyed it. It was therefore inevitable that I’d fall into something creative.

Aged fifteen in an outfit that I bought with my very first wage packet

Eldred Grove began life in 2014 after getting an iPad for Christmas. GQ magazine had a list of ’10 apps to download on your new iPad’ One of them was Instagram. I downloaded it and proceeded to post pictures of my cat and dinner, just as everyone does. I then found that the more fashion inspired posts I shared, the more interest it received. Before long my page was a mens fashion page under the handle @RocksInSocks.

One of my earlier Instagram posts as @RocksInSocks

As things progressed I received a message from a follower asking me if I had a blog. At the time I didn’t, so I looked into setting one up. I signed up to the Blogger platform, changed my Instagram name, and That Dapper Chap was born.

That Dapper Chap and I had a few great years building the brand and working on some incredible projects. In 2018 I decided to rebrand, it was time to evolve, time to open doors to new possibilities and time to take things to the next level. If you’d like to know why I chose the name Eldred Grove, I explain all in a blog post.

Thanks for taking the time to read this. I hope it’s given you some more insight into who I am and why I do what I do. I love this job and I’m really looking forward to the future with Eldred Grove. Thank you for your support.

Craig