Craig shares the detail behind his decision to change from That Dapper Chap to Eldred Grove
As William Shakespeare once wrote “A rose by any other name would smell as sweet” So the first thing I want to tell you is that while the name has changed from That Dapper Chap to Eldred Grove, I will continue to offer the same insights, share details of great products and experiences, and discuss topics of interest. The name is the only things which has changed. Now to tell you why!
The smartly dressed, handsome young man above is my Maternal Grandfather. He was a bit of a cheeky chap and always ready with a joke. He was a hard worker and my inspiration. His name was Eldred and he committed suicide when I was nine years old. I’ve thought about him every day since and still miss him.
Like many war veterans he suffered from mental health issues. Issues that were unfortunately not fully addressed and brushed under the carpet with the ‘pull yourself together’ attitude and British stiff upper lip mentality of the time.
He is the inspiration for the new name. As a blogger and influencer it’s my job to share interesting things with you, to inspire and offer some advice. Once I learned that the name Eldred is an old Anglo Saxon name which means ‘Wise Advisor’ it was a done deal.
The word ‘Grove’ is the name of a small collection of trees in a single space. Just as I am covering a small number of subjects in a single space.
But Why Change?
There is only one single constant thing in life and that is change. Things evolve, times change and I needed to ensure that I was still relevant in my profession. The name That Dapper Chap immediately conjours images of old fashioned smartly dressed gentlemen. Sometimes I am that, but nobody is that all of the time. In addition I felt the name was restrictive in the content that I was able to offer you, and the subjects that I could share.
Not only that but with an Australian company called That Dapper Chap, another blog called The Dapper Chapper and a product range called The Dapper Chap, it was often very confusing for people. I’ve lost count of the number of times I’ve been called Adam, who is the owner of The Dapper Chapper blog!
Eldred Grove for me feels more mature and will allow me to diversify without having to worry that the content I am producing for you is on brand. It’s not specific to any particular thing but is very personal to me.
This isn’t the first time I’ve changed my name and those hardened followers out there will remember me as Craig Rocks In His Socks! A blast from the past, and the name that started it all.
It’s been a great few years and I want to thank you all for your continued support for what I do. It really means a lot to me that people take the time to look at what I create and appreciate it. I do hope you approve of the new name, but that’s all that’s changing, I promise. I’ll still be the same Craig, with the same voice and the same content.
Happy Birthday Eldred Grove, and thank you Granddad for the inspiration.