Craig tells us why clothing brand Hawes & Curtis joined forces with one of the biggest shows on the west end stage and what he thought of the show
Offering both mens and womens clothing Hawes & Curtis was the brand of choice for famous stars in the 1930s including Fred Astaire. During this period, Hawes & Curtis was renowned for inventing the backless waistcoat which was popular with both royalty and Hollywood dancers. The backless waistcoat was extremely comfortable and always remained in position under the tailcoat. Fred Astaire allegedly approached Hawes & Curtis to have one made, only to be regretfully refused due to high demand from the British aristocracy.
To celebrate Hawes & Curtis’ links to famous stars of the 1930s, they have partnered with the West End’s biggest show – 42nd Street. The production was made famous by the 1933 film starring Ginger Rogers. Set in 1930s New York, the show exudes the height of 1930s charm and is renowned for being the most glamorous and exuberant production on offer.
After a pre show meal (which you may have seen on my Instagram story) We arrived at the Theatre Royal Drury Lane and took our seats in the stalls. With a great view of the stage we were in for an epic show.
With big songs, epic tap dance routines and a huge cast, with Sheena Easton as the star, it’s a show of grand proportions, high kicks and a billion sequins. Vibrantly colourful, cheerfully upbeat and rammed full of theatrical cheesy camp, it’s a total crowd pleaser and a feast for the senses.
A night out at the theatre is a real treat, it certainly was for me. And while I usually prefer something more Alfred Hitchcock or Agatha Christie, I did enjoy it. It’s total unadulterated entertainment, and who doesn’t need a little of that in their life from time to time. Pure escapism, and a time to relax and just enjoy the spectacle.
Just promise me one thing when you go, please make a little effort. It’s a night out after all, so why not don your glad rags and make a night of it. Hawes & Curtis have a great range of shirts, shoes, suits and accessories to help you look the part, plus you can grab yourself a 25% discount on your purchase by using code HCDAPPERCHAP until 9th March on all new season clothing. So buy the shirt, book the tickets and have a great evening!
Have you seen the show? What did you think of it? Maybe you’re a super fan who’s seen it 100 times or maybe you’re new to the theatre. Let me know your thoughts below. I’d love to hear from you.