The St James Advent Calendar

Craig gets a first look at the amazing St James advent calendar

With a chance to win a fantastic prize every day from the 1st to the 24th December, the St James advent calendar opens today with a huge range of amazing gifts from the stores in Jermyn Street, one of London’s finest shopping destinations for the discerning. If you’d like an opportunity to win prizes from D.R. Harris, Harvie & Hudson, John Smedley, Trickers or Barbour International, among others? Then read on!

Created by illustrator Daniel Clarke, the advent calendar has been installed in The Pavilion at St James Market and is a unique and exciting festive addition to one of the worlds best known areas for high end menswear. Each window depicts a cityscape showcasing London and local landmarks, and will be opened each day from the 1st to the 24th December to reveal a new Christmas scene.

To compliment this exciting addition to St James Market, the St James Instagram page will host a digital advent and will reveal a one of a kind gift to be won from the many retailers, restaurants, art galleries and hotels in the area. So give them a follow to make sure you’re ready to take part!

The advent calendar has been created in association with London Fashion Week Men’s who have selected the 24 gifts from the area. Chairman of LFWM Dylan Jones said “London Fashion Week Men’s is one of the most influential fashion programmes globally and it’s fabulous that we are able to expand our long standing relationship with St James’s and its brands by supporting the St James’s Market Advent Calendar. With an eclectic mix of the best of contemporary and classic brands, St James’s is the home of British menswear with flagship fashion alongside family  businesses in their ninth generation making them the perfect partner. Fashion and menswear in particular in St James’s has never been more exciting or fruitful.” 

I have been lucky enough to see two of the many prizes available and will share these on my own Instagram page on the days that they become available. The prizes are from Harvie and Hudson, a third generation business offering fine tailoring and accessories along with bespoke gentleman’s attire. A wonderful store with a wide selection of well curated menswear and fantastic personal service.

The second is D.R. Harris, a chemist and perfumer who first set up shop in 1790. The store at 29 St James Street is a real sight for the eyes and still has much of the original furniture from their first store at number 11. Their fine selection of soaps, shaving creams, aftershaves and colognes, skincare products and much more, continue to appeal to all those who appreciate quality and distinction the world over.

How To Win

Each gift will be revealed daily over on the St James Instagram Story. There will also be the full details of how to enter the giveaway. You can enter every day for a chance to win each prize. From Champagne afternoon tea for two, to a fitted Barbour jacket, will you be lucky enough to win one of the bespoke gifts from their esteemed retailers? There is a full list of brands providing prizes on the St James Market Advent Calendar website. Good Luck!!


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