Craig visits Liberty London and learns about the relaunch of their range of menswear
While the actual figure was not disclosed to me, I was told that the re-launch of Liberty London’s menswear had the largest single injection of money since it opened its doors in 1875. That alone shows just how serious they are about their offering, so I just had to go along and see what was on offer.
With a wealth of designer and in house brands, Liberty London clothing from a huge number of big names such as Mathew Miller, Porter, Ten C and of course Acne Studios which is one of the best selling brands they stock.
With the ground floor refurbished, new lighting, racks and carpets the area is a pleasure to wander. Everything is lovingly displayed and unlike some menswear sellers, the space is airy and relaxed. What’s more when they open a dedicated staircase you won’t need to weave your way through the store to get to it.
Each ‘room’ has an ‘eclectic home’ feel to it and they’ve utilised existing features such as original panelling and fireplaces, and decorated the areas with distinctive art by Julie Verhoeven, who has worked with the likes of Marc Jacobs and Gucci amongst others.
Gina Richie – Buying Director, said of the re-launch “This summer sees a total refocus for the Liberty London Menswear Department, with the launch of over 20 new brands and a fresh take on key favourites. Working with design practice Daytrip, the space will be transformed into a celebration of all that is special about Liberty London in a comfortable, refreshed environment which has been designed for our loyal tribe of Liberty London men”
Tailored to the stylish London man, newly appointed menswear buyer Laura Robertshaw says “in this day and age stores run the risk of carrying the same selections of identical brands. Customers are excited by newness, diverse brand offerings and considered buys which serve up something different. I have carefully curated ur current brand offer while introducing over 20 new ready to wear and accessories brands to intrigue and excite. Our new T-shirt gallery will house exclusive collaborations and new designers, bringing the unexpected back to Liberty London menswear department”
So when you’re next trawling Oxford Street or Regent Street for your next outfit, that new sweater or a classic brogue, stop by and take a look at Liberty London’s new menswear department as I know you won’t be disappointed.