British adventure brand Shackleton launches its Autumn/Winter 2017 Polar Collection

Craig of That Dapper Chap meets the gents behind British adventure brand Shackleton and shares details of their new AW17 Polar Collection

It’s a bit warm right now to be thinking of kitting ones self out in heat retaining winter wear but if you’re planning an expedition to the Arctic or even a city break to Iceland for the end of the year, Shackleton is one brand that you must consider.

Ex Royal Marine Aldo Kane is Shackleton’s brand ambassador and models the latest collection

With ex Royal Marine Aldo Kane as the face of the AW17 collection, they have a great ambassador as he is a guy who knows just how the right clothing can make a difference, particularly in freezing temperatures. If he approves of the range I’m in no position to question the performance or integrity of their products!

The detail on Shackleton’s ‘Endurance’ parker, designed and made in the UK

The brand is named after the famous adventurer Ernest Shackleton who’s well documented heroic expedition across Antarctica saw him lead every single member of his crew to safety, after his ship Endurance became stuck in pack ice and was subsequently crushed by its force.

The brand has the honour of being supported by Hon. Alexandra Shackleton, granddaughter of Sir Ernest Shackleton and they now offer a range of footwear, knitwear and high performance outerwear.


Sir Ernest Shackleton, adventurer and hero


Each of Shackleton’s products are designed and made right here in the UK and are tested in Antarctica, which just goes to show the passion behind their products and the integrity of the brand.


More of the new AW17 collection from Shackleton, made here but tested in Antarctica





Leave a Reply


  1. Miranda
    August 8, 2017 / 11:44 pm

    I would like to know if this is real or faux fur. If real, what animal?

    • craig
      August 9, 2017 / 9:19 am

      Hi Miranda,

      Shackleton use both real and fake fur. I’m not 100% sure what type of animal fur is used but as these coats are used in incredibly cold and hostile conditions artificial fur just doesn’t have the same properties for the wearer. It’s more about survival for the wearer rather than the aesthetic of the piece.