M&S Menswear Launch Event: Celebrating Oliver Cheshire as the New Face of Autograph

Oliver Cheshire the new face of Autograph Menswear and yours truly 

The New Face of M&S

Marks & Spencer announces Oliver Cheshire as the new face of Autograph Menswear from Autumn / Winter 2015, marking the re-design of the collection.

As a renowned International male model, style influencer and a regular on the front rows of fashion shows across the globe, Oliver Cheshire fronts the new Autograph campaign, wearing the new collection which focuses on simple, luxury trend-led pieces that are refreshed every 6-8 weeks.

Some of the collection displayed at the event

On shooting the collection Oliver said, ‘I’m really excited to be the new face of Autograph, I’ve always loved the M&S brand and I’m happy to be a part of the M&S family. The Autograph collection is completely my style with great pieces for day and evening. I love the range and I’m proud to be the new face of the collection at a time when it’s looking so sharp and taking this new trend direction.’

Bow Tie – £12.50 Shirt – £35 Double Breasted Tuxedo – £199 Shoes – £95

Jumper – £45 Jeans – £35

Scott Fyfe said, ‘Oliver has worked with M&S Menswear for two years and making him the face of Autograph was an obvious fit. Oliver epitomises the Autograph brand with his love of simple luxury pieces making him the perfect ambassador for this urban, trend-led brand.’

Roll Neck – £45 Blazer – £129

Roll Neck – £45 Bomber Jacket – £149  Trousers – £45 Trainers – £85

Redesigned for Autumn Winter 2015, Autograph menswear re-launches with a collection of clothing, footwear and accessories, that combine formalwear and casual sports luxe pieces to create a new look with a focus on style, texture and detail. The collection is modern and contemporary with key styles including a bomber jacket with leather sleeves, geometric print knitwear and textured crew neck jumpers, as well as a selection of sports luxe trainers.

Shirt – £39.50 Jumper – £55 Trousers – £45

The Launch Event

last Thursday night, Marks & Spencer hosted a party to celebrate the launch of renowned International male model and style influencer, Oliver Cheshire as the new face of Autograph Menswear and That Dapper Chap was pleased to be invited.

Mr Cheshire photographed with other guests

Prosecco all round

Miss Pixie Lott, singer and TV personality

Oliver Cheshire arrived at the event wearing a look from the newly re-designed Autograph collection. A number of celebrities also attended the event, including face of M&S Menswear and designer of his own underwear and swimwear range David Gandy, wearing a M&S Best of British suit. Other celebrities included singers Pixie Lott and Mollie King, TV presenter Zoe Hardman, actor Arnold Oceng and model and reality TV star Oliver Proudlock.

Held at West London venue Carousel, Select model and DJ, Josh Parkinson performed a live set.

Oliver Proudlock, star of Made In Chealsea & model Emma Connolly

Select model and DJ, Josh Parkinson

Guests mingle and enjoy the party

Mr David Gandy
David Gandy wears M&S Best Of British Suit

Fine food was served throughout the evening

Oliver Cheshire and singer Pixie Lott wearing an Autograph Coat – £139
and an Autograph Skirt – £49.50

Me enjoying a glass of bubbly

Oliver Cheshire, Pixie Lott, The Saturdays Mollie King and David Gandy

Oliver Cheshire wearing a look from the new Autograph collection
Bomber Jacket – £149, Trousers – £45, Trainers – £85

The range is available online and in stores now



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